![]() "Sports"(40 units) had sports uniformed crazy bones characters. On the other hand, Things, Ghost, Aliens, Buddies, and Sports were intended as each containing brand new characters. Slight variations in design with a shift to a more spooky nature, of 59-78, led to production of the Mutant set of bones. The long line of characters included the well known Jaws, Top Hat, and Eggy. Each bone had a different name and personality. The original bones were small plastic figurines made with faces. Toy Craze, opened in 1997, continued to release Crazy Bones in a variety of forms: "Original", "Buddies", "Mutants", "Things", "Aliens", "Sports", "Sports Series 2", Mega, Ghost, "Third Series" "Z-Bones", "Dragonball Z", "Toy Story 2", "Macro's Mega Aliens", "Rockers", "Turma de Monica", "Medabots" and "Shin-chan" (Source: back of a "Things" pack of Crazy Bones) In April 2000, Toy Craze increased licensing to include at least 10 licensees. ![]() Toy Craze then obtained, distributed and licensed it, with Magic Box int. HotShots later lost or sold the Crazy Bone patent. The product was formerly known as simply "Crazy Bones." It is currently marketed as "Gogo's Crazy Bones." USĬrazy Bones was first released by an American company HotShots. Over 23 million figurines were sold in the UK and Spain in a recent relaunch between March and December 2008.Ĭrazy Bones were banned in many schools, as they were blamed for encouraging theft, arguments, and in-class distractions. From 1998-2000, 31.5 million packages were sold. Playtoy Industries declared bankruptcy in December 1999 and Wayne Fromm and Eric Segal catapulted Crazy Bones through a joint venture (Crazy Bones enjoyed incredible popularity in the late 1990s. By favoring tours of scout meetings and the like over television and print advertisements, Toy Craze has also kept its marketing costs to around 10%.Ĭrazy Bones were originally distributed in Canada through the Concord, Ontario-based company Playtoy Industries, where they enjoyed similar success. ![]() Within two years, the company's revenues had grown to nearly $17 million. These Crazy Bones were significantly larger than the normal toys, possibly to reduce risk of choking among young children. Crazy Bones secured a number of high-profile partners, including McDonald's, which included the product as Happy Meal toys nationwide. Nearly four million free packs have been distributed. This was a joint venture between Fromm, Segal and Iron Music. Fromm conceived of a musical band based on Crazy Bones in 2000, called B2K. ![]() In 19 Fromm and Segal created one of Canada's largest collectible fad in the toy industry. also created a series of Crazy Bones for the Toronto Blue Jays, a cereal promotion with Cap'n Crunch and another with Wrigley. This promotion was organized by the Canadian marketers of Crazy Bones, a joint venture by Wayne Fromm and Eric Segal of All 4 Fun Consumer Products Ltd. Toy demos have also taken place in SkyDome, where children were given free packs and taught how to play Crazy Bones. The product was aggressively marketed to children, and promotional events took place in scout meetings, club groups, fairs, and shows, where free sample packs were distributed. This deal was later renegotiated, and the manufacturer was later paid a royalty of sales.Ī small company at the time of inception, Crazy Bones became a popular fad in the late 90s. Gogos agreed to provide him with inventory for no of the money down in return for 50% of all profits. Some sources indicate Bill Flaherty, who became President of Toy Craze, also founded the company. Gantner formed Toy Craze in December 1997 with his brother David Ganter and businessman Scott Harris, and the company acquired the distribution rights in the US. Each series has a number of 'rare' (referred to as 'wanted','most wanted' or 'w' on trading cards.) pieces that are sought after by collectors and are sold on numerous websites for many times their original value.Ĭrazy Bones was launched in the United States by Peter Gantner after witnessing the success of Barcelona-based GoGos in Spain, which had sold over 350 million packs from its inception in 1996 to 1997. There are hundreds of individual characters, each character having a unique face and name. Crazy Bones is a modern version of this game, played with characters molded from plastic. Games played are reminiscent of marbles and jacks. This ancient pastime is also known as Tabas. Crazy Bones was inspired by a children's game played in Ancient Greece and Rome called 'Astragal' ( Knucklebones), where children played a similar game using sheep's knucklebones.
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